Retorika dan Gaya Komunikasi Kepemimpinan Prabowo: Antara Janji dan Realita

berputar.id On October 20, 2024, President Prabowo Subianto delivered an important message in his inauguration speech. The speech, which lasted about an hour, highlighted various important issues ranging from corruption and poverty to employment and food self-sufficiency. The raising of these questions raised optimism among the population about their governance for the next five years. The president acted immediately. The next day, Prabowo immediately opened his office so he could work for her. interests of the people. Then, four days after the inauguration, the president and vice president held their first cabinet meeting. At the cabinet meeting, the president provided guidance for Indonesia’s future development based on his inaugural address. However, during the meeting, one statement caught my attention. The president gave instructions – even an ultimatum – to his entire cabinet to work hard. IN READ The statement went something like this: “So many people are I want to serve, there is no one here who is not safe, who is not obedient, who is not working hard for the nation and the people, brother, I give you the power, leave me immediately, you say stay home instead. to get us out of trouble. “Strong rhetoric or strong plan? We should appreciate this statement because it shows the president’s commitment to the development of Indonesia, starting with his leaders. The president also does not hesitate to demonstrate authority and decision-making in matters of performance. According to Wodak and Meyer (2001), when power is linked to language, it is closely linked to authority. For example, language displays and expresses power and intervenes in cases of conflict and challenge to power. The president gave clear, strong, and decisive signals. Very minimal and refined language. This linguistic personality is actually consistent with his military background. According to Zulean (2005), the structure of military communication includes hierarchical rules clarity, clear roles, and consistency in action. Therefore, the president conveys information based on facts and realities on the ground. Apparently, this talking picture will become Prabowo’s trademark: strong, direct and simple and oriented towards action and real action. This is the image that all Indonesians will see. From the point of view of communication, this communication style concludes that President Prabowo is the figure who holds the highest authority, from in terms of interpersonal communication and body language. This attitude must be demonstrated so that the company can fulfill its mandate and responsibilities and work hard. Thus, the president will be able to realize his vision expressed in his inauguration speech on October 20. Behind this style of communication, the main goal is to benefit the people. As stated in his inaugural speech, the president, along with the vice president and his cabinet, fights hard for the interests of the people and the nation. People also hope that President Prabowo’s communication and leadership style will lead to transparency and openness. Scacco & Coe (2016) conclude that presidential communications remain true to the core ideas of an informative, transparent and dignified presidency. This means that, in the context of the president’s directives to his ministers, the president wants to do truly transparent, transformative and informative work. Requirements that the president gives to his ministers is common. With 58 percent of Indonesians voting for Prabowo-Gibran, a lot of responsibility is on their shoulders. Moreover, according to a survey by Indonesian Political Indicators 2024, up to 85.3 percent of respondents believe that Prabowo will lead Indonesia well.
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